Yesterday Missoulian business reporter Betsy Cohen forwarded an e-mail noting that the founder of a natural cloth diaper business had been named Montana Small Business Person of the Year.
The Small Business Administration picked Bozeman’s Kim Ormsby, chief executive officer of the Natural Baby Company, in recognition of her ability to capitalize on the growing eco-friendly baby products market and expand her small online retail store into “a multi-million dollar brand with retailers in over 20 countries.”
The e-mail says that in just two years, the company grew by 250 percent and expanded its retailed base by 1,000 percent in 2009 alone – spurred on in large part by the growing demand for economical and natural alternatives to disposal diapers.
According to the note:
• The average child uses about 6,000 disposable diapers in two years.
• At 25 cents a diaper this can add up to between $1,600 and $2,000.
VS.
• The average Gro Baby (a brand of cloth diaper sold by the Natural Baby Company) uses 24 cloth shells and 24 soaker pads in 2 years
• The average Gro Baby parent spends around $455 in 2 years, or just $20 a month on diapers
• Using Gro Baby diapers instead of disposables can save parents over $1,000 in 2 years!
• There are currently about 9.5 million children under 2 and in diapers, 7.5% of those babies are in cloth diapers and 92.5% in disposable diapers. If families using disposables switched cloth diapers they would save over $6 billion total.
Ormsby will be going to Washington, D.C. in May to accept her award, along with the winners from other states, at the SBA’s annual National Small Business Week event.
“I am extremely honored to be named the U.S. Small Business Administration’s 2010 Montana Small Business Person of the Year,” Ormsby said in a prepared statement. “What’s most thrilling is that amongst the financial and corporate companies that are making great contributions to our economy, the SBA is honoring a product line in such a niche, but essential category and is highlighting the position our industry holds as a significant part of this nations success.”
Congratulations to Kim Ormsby, Montana’s top “mompreneur”!
- MM